MTN Dew Body Pillow

It all began with a cuffing season meme of fans holding life sized dew bottles on dates, cuddling, even cooking together. A flood of comments came in asking the brand to make a MTN Dew Body Pillow for real, but also sparked relationship conversations and recently being single. If Dew is known for one thing, it’s that we’ll do anything for our fans. So, we set about creating our own fictional firm “Fizzy, Tasty & Green” to introduce fans to the MTN Dew Body Pillow in a classic cheesy lawyer commercial positioning the pillow as the solution to all your cuffing season and single-status woes.

Playing into swipe culture, we teased our Body Pillow in a format familiar to our single fans on IG stories and partnered with meme account @tank.sinatra in a sweepstakes where fans shared comical ghosting stories or equally hilarious dating fails for the chance to win one of their own! On TikTok we stopped scrollers in their tracks with QVC style clips selfishly promoting our product.

Oh, and that hotline number in the video? We set it up for real so fans could call and leave some love for the MTN Dew Body Pillow.