This Christmas, Bubly sought to right wrongs for hardworking moms who are too often forgotten during the holidays, yet they’re the ones who make the magic happen for the rest of their family. We created a new and improved Mrs. Claus who is more millennial mom than grandma to remind moms they deserve the best this holiday season by showering them with 3 lush giveaways on social. To seed these giveaways, we posted a teaser that showed snippets and details of our new Mrs. Claus character making preparations to pamper moms the week before Christmas.
After each giveaway was launched we posted sustain content to remind fans to enter to win by writing in the comments!